http://brandshift.corante.com/ en-us jrice@mantrabrand.com 2005-09-24T09:58:38-05:00 hourly 1 2000-01-01T12:00+00:00 http://brandshift.corante.com/archives/2005/09/24/brand_humanity_from_processes_to_people.php Both the blogosphere and traditional media are buzzing about “customer focus.” You can’t go a day without reading about word of mouth, the power of blogs, the shifting balance of power to customers, importance of customer service, and so on.... 36516@http://brandshift.corante.com/ Community 2005-09-24T09:58:38-05:00 http://brandshift.corante.com/archives/2005/03/03/what_is_community.php Jake at Community Guy writes about community: People often think that blogs, forums, wikis, and other tools are community. In actuality, those tools are just that - tools. They can help you to build community, but they aren't actually "community".... 11579@http://brandshift.corante.com/ Community 2005-03-03T10:58:58-05:00