http://brandshift.corante.com/ en-us jrice@mantrabrand.com 2005-10-17T15:44:16-05:00 hourly 1 2000-01-01T12:00+00:00 http://brandshift.corante.com/archives/2005/10/17/innovation.php John Winsor wrote a post here a couple weeks ago titled "Ignore the Consumer?". He quotes a recent Ad Age article: Companies spend billions on market research to divine the needs and wants of consumers and businesses. Yet the new-product... 37111@http://brandshift.corante.com/ Co-creation 2005-10-17T15:44:16-05:00 http://brandshift.corante.com/archives/2005/10/03/ignore_the_consumer.php I was intrigued when I opened Advertising Age’s Point Magazine in September to find an article by Michael Treacy entitled, Ignore The Consumer. Here’s what Michael has to say: Companies spend billions on market research to divine the needs and... 36750@http://brandshift.corante.com/ Co-creation 2005-10-03T16:31:16-05:00 http://brandshift.corante.com/archives/2005/04/20/customer_love.php I had a conversation with a friend of mine who is a marketing executive at an outdoor products company last week. It seems, he had some extra time on his hands so stopped by a retailer to watch his customers... 11625@http://brandshift.corante.com/ Co-creation 2005-04-20T13:19:08-05:00 http://brandshift.corante.com/archives/2005/04/18/cocreation_discussion.php I was approached by a writer at The Irish Times who's writing an article on content co-creation. So I gave my two cents and, like any good co-creation proponent, I suggested that I post the interview on my blog so... 11623@http://brandshift.corante.com/ Co-creation 2005-04-18T16:34:26-05:00 http://brandshift.corante.com/archives/2005/03/02/cocreated_content.php Reveries has an interesting article about a French newspaper written for kids... and edited by kids. Most other national daily newspapers in France are losing readers "in droves," but Mon Quotidien, a newspaper for kids, is "growing steadily," reports Emilie... 11578@http://brandshift.corante.com/ Co-creation 2005-03-02T09:17:41-05:00 http://brandshift.corante.com/archives/2005/02/17/cocreating_radio.php We've been chatting about co-creation in previous posts (here, here , here and here). In my mind, good co-creation is about facilitating self-expression. I wrote in this comment: Today's recipe for success appears to be: To serve as a facilitator... 11564@http://brandshift.corante.com/ Co-creation 2005-02-17T11:52:00-05:00 http://brandshift.corante.com/archives/2005/02/14/citizen_marketers.php I just noticed a nice post on Customer Evangelistsby Jackie Huba today about citizen marketers, those people who decide to share their passion about a brand. This is a another good example of co-creation. However, when the people gain the... 11558@http://brandshift.corante.com/ Co-creation 2005-02-14T23:58:35-05:00 http://brandshift.corante.com/archives/2005/02/12/cocreation_part_4.php Jennifer, great definition of co-creation! I really like the way the meaning of co-creation is being refined. It is really evolving through the participation of so many great minds in this co-creation process. I wanted add to the dialogue providing... 11555@http://brandshift.corante.com/ Co-creation 2005-02-12T23:40:41-05:00 http://brandshift.corante.com/archives/2005/02/12/cocreation_part_3.php Thanks to everyone's contributions on defining the concept of co-creation (here and here), I think we're arriving at a pretty good place. Here's where my head's at now: "An open, ongoing collaboration between employees and customers to define and create... 11554@http://brandshift.corante.com/ Co-creation 2005-02-12T14:35:10-05:00 http://brandshift.corante.com/archives/2005/02/10/more_on_cocreation.php We've been having a great dialogue about co-creation. What I love about blogging is that your feedback helps me hone my own thinking. I'd like to propose a tighter definition of co-creation: "Products, services or content that's created by non-employees."... 11551@http://brandshift.corante.com/ Co-creation 2005-02-10T18:49:47-05:00 http://brandshift.corante.com/archives/2005/02/09/what_is_cocreation.php Alright! We're already getting into some juicy conversation in John Winsor's recent post. There's a comment that I'd like to bring to the forefront because it's an oft-misunderstood idea: co-creation. "...good products are good products, they don't need transparency or... 11549@http://brandshift.corante.com/ Co-creation 2005-02-09T11:21:07-05:00