http://brandshift.corante.com/ en-us jwinsor@radarcom.com 2005-10-11T15:04:17-05:00 hourly 1 2000-01-01T12:00+00:00 http://brandshift.corante.com/archives/2005/10/11/just_words.php Jennifer Rice has a nice post about buzzwords on her blog. The post made me think about marketing buzzwords that get under my skin me. One of them is ‘metrosexuals.’ Here's what I wrote in Beyond the Brand: It’s human... 36957@http://brandshift.corante.com/ Brand Theory 2005-10-11T15:04:17-05:00 http://brandshift.corante.com/archives/2005/09/24/brand_humanity_from_processes_to_people.php Both the blogosphere and traditional media are buzzing about “customer focus.” You can’t go a day without reading about word of mouth, the power of blogs, the shifting balance of power to customers, importance of customer service, and so on.... 36516@http://brandshift.corante.com/ Community 2005-09-24T09:58:38-05:00 http://brandshift.corante.com/archives/2005/09/21/what_do_you_want_to_know.php I've been AWOL for a couple months; my apologies! I'm coming out of a severe blog burnout phase, but I'm back. I've missed everyone. To help me get ramped back up... do you, dear reader, have any specific areas of... 11657@http://brandshift.corante.com/ Brand Theory 2005-09-21T17:14:51-05:00 http://brandshift.corante.com/archives/2005/05/18/law_of_causality.php Freddie Daniells has a nice commentary on the following blurb taken from the Spring issue of the Marketing Society’s Market Leader magazine: Marketing’s proximate mission must be to change customer behaviour – it is customer behaviour change that leads to... 11634@http://brandshift.corante.com/ Brand Theory 2005-05-18T13:23:04-05:00 http://brandshift.corante.com/archives/2005/05/12/preference_not_awareness.php Something caught my eye when I read the interview with Tom Asacker at Jacobsmedia.com. Tom says: Just because I have knowledge of something doesn’t mean that I desire it. Branding is all about creating something that is truly desirable. Something... 11630@http://brandshift.corante.com/ Brand Theory 2005-05-12T13:37:21-05:00 http://brandshift.corante.com/archives/2005/05/04/flexible_branding.php Halley @ Worthwhile has a great post on managing bloggers who are writing about your company. "The real story in the corporate blogging arena these days which I didn't anticipate back then, is bloggers outside a corporation who decide to... 11629@http://brandshift.corante.com/ Brand Theory 2005-05-04T17:08:27-05:00 http://brandshift.corante.com/archives/2005/04/18/defining_brand.php I was recently alerted to this post at Marketonomy that talks about brand definitions. More specifically, Christopher delves into why I shouldn't offer my definition of a brand, and why my definition is wrong. (Side note: why don't people use... 11622@http://brandshift.corante.com/ Brand Theory 2005-04-18T12:48:13-05:00 http://brandshift.corante.com/archives/2005/04/08/its_chaos.php I just listened to Bob Garfield tell the tale of An Impending Period of Transitional Chaos for Media on NPR's All Things Considered. Here's what NPR has to say about the segment: Network television audiences are down as cable, the... 11612@http://brandshift.corante.com/ Brand Theory 2005-04-08T22:31:01-05:00 http://brandshift.corante.com/archives/2005/04/08/are_we_living_in_a_bubble.php TOC brings up a good point in a comment on my last post Finding Balance. TOC ends the comment by stating, "Anyone who thinks the era of corporate asshoes is ending, isn't paying attention." So my question is, are we... 11611@http://brandshift.corante.com/ Brand Theory 2005-04-08T16:35:43-05:00 http://brandshift.corante.com/archives/2005/04/07/finding_balance.php I interviewed Matt Jacobson, VP of Quiksilver Entertainment for Spark. Matt's done a terrific job of connecting the Quiksilver brand to their customers in a unique way using media. More importantly, he has a wonderful take on the importance of... 11610@http://brandshift.corante.com/ Brand Theory 2005-04-07T13:31:08-05:00 http://brandshift.corante.com/archives/2005/03/19/the_executive_as_brand.php Washington Post reports on the rise of the CEO blogger with this observation:Since blogs became the next big thing, an increasing number of companies have come to see them as the next great public relations vehicle -- a way for... 11601@http://brandshift.corante.com/ Brand Theory 2005-03-19T21:40:48-05:00 http://brandshift.corante.com/archives/2005/02/18/facilitation_and_dialogue.php I really like the idea of facilitation how that creates the foundation for dialogue. David Boehm, the British physicist, has suggested a concept of dialogue as the glue that holds a community together that seems to make sense. He describes... 11565@http://brandshift.corante.com/ Brand Theory 2005-02-18T23:33:03-05:00 http://brandshift.corante.com/archives/2005/02/16/marketing_as_facilitation.php Dustin makes an interesting observation to John's post, Co-creation Part 4. With the example of Build-a-Bear in mind, he says sometimes a great service organization doesn't do things customers don't want to do, but They do something the customer doesn't... 11561@http://brandshift.corante.com/ Brand Theory 2005-02-16T06:33:16-05:00 http://brandshift.corante.com/archives/2005/02/08/sorry_im_late.php I feel like I'm a bit late to the party! Sorry. First, I'd like to say it's an honor to get to have a dialogue with Jennifer, Johnnie and Andy. I'm really looking forward to this journey of co-creation. That's... 11548@http://brandshift.corante.com/ Brand Theory 2005-02-08T23:57:25-05:00 http://brandshift.corante.com/archives/2005/02/06/why_brandshift.php A few years ago at at my high-school reunion, I met a guy who I swore I'd never seen before. Clean-cut, nice-looking guy. He must have seen me glancing at his name tag and his face, because he approached me... 11545@http://brandshift.corante.com/ Brand Theory 2005-02-06T14:49:15-05:00