http://brandshift.corante.com/ en-us jwinsor@radarcom.com 2005-10-31T14:20:24-05:00 hourly 1 2000-01-01T12:00+00:00 http://brandshift.corante.com/archives/2005/10/31/create_more_satisfied_noncustomers.php Last week, when I was on the road I read Seth Godin’s glowing post on Tom Peter’s crazy schedule. Here’s what Tom had to say about his trip: So I've been consciously working on a new (for me) approach, with... 37598@http://brandshift.corante.com/ Brand Practice 2005-10-31T14:20:24-05:00 http://brandshift.corante.com/archives/2005/10/17/you_called_the_brand.php We’ve heard so much over the last few years about developing your own personal brand, yet so many people are unaware of how their day-to-day actions effect the brands they work for. A recent experience only highlighted the issue. I... 37106@http://brandshift.corante.com/ Brand Practice 2005-10-17T12:23:04-05:00 http://brandshift.corante.com/archives/2005/09/30/a_new_cnet.php C/Net has long been one of my first reads. There is a new C/Net on the way. Take a look at this very cool beta site. What is really cool is the center section in which stories are ranked in... 36690@http://brandshift.corante.com/ Brand Practice 2005-09-30T14:38:16-05:00 http://brandshift.corante.com/archives/2005/09/21/newspapers_the_precipice_and_branding.php Hylton tipped me off to Bob Cauthorn's post: Newspapers, meet precipice: It's the product, stupid. Here's the nub for Brandshift readers:Business thinking tends to run in generational cycles. For the last 15 years or so, the fashion in business thinking... 11656@http://brandshift.corante.com/ Brand Practice 2005-09-21T14:42:55-05:00 http://brandshift.corante.com/archives/2005/09/15/project_platypus.php Great read from GAIN with Ivy Ross over at Matell on brands and innovation. Tackles the issue of how you take a large, existing organization and encourage innovation:GAIN: And the normal company structure didn’t allow for this type of exploration?... 11655@http://brandshift.corante.com/ Brand Practice 2005-09-15T18:19:38-05:00 http://brandshift.corante.com/archives/2005/09/10/marketingspeak.php Thank to Suw Charman for spotting an excellent article by Simon Caulkin in the Guardian: The language of management is devoid of meaning Here's sample, referring to Gate Gourmet, the airline catering firm with a less than wonderful reputation in... 11653@http://brandshift.corante.com/ Brand Practice 2005-09-10T19:17:27-05:00 http://brandshift.corante.com/archives/2005/07/28/virgin_on_greedy.php Boing Boing reports that Virgin Enterprises is suing a small business owner for using the name Virgin Threads. This strikes me as grandiose and obnoxious.... 11651@http://brandshift.corante.com/ Brand Practice 2005-07-28T05:58:32-05:00 http://brandshift.corante.com/archives/2005/07/21/measure_this.php I've long advocated the need for the PR industry to embrace commoditized media measurement in order to direct more dollars to measuring what matters. Seems the Advertising industry is heading in this direction. A joint-task force composed of members of... 11650@http://brandshift.corante.com/ Brand Practice 2005-07-21T22:54:10-05:00 http://brandshift.corante.com/archives/2005/07/20/costco_costs_less_pays_more.php Like David Burn at AdPulp, I agree with Michelle Miller's line on Costco:According to an article in yesterday's New York Times, Costco puts Wal-Mart to shame in the arena of low pricing. They steadfastly hold to the rule that nothing... 11648@http://brandshift.corante.com/ Brand Practice 2005-07-20T12:29:27-05:00 http://brandshift.corante.com/archives/2005/07/15/causerelated_marketing.php Jeff Risley's firm is sposoring a survey on cause-related marketing. They're talking to marketing people and not-for-profits. Jeff's looking for suggestions for questions.... 11647@http://brandshift.corante.com/ Brand Practice 2005-07-15T03:32:46-05:00 http://brandshift.corante.com/archives/2005/07/05/positioning_wars.php Very good article by Jay Rosen, about media coverage of the appointment of a new Supreme Court Justice in the US. He suggests that two sides are preparing to do battle in a way that seems to be about activists... 11643@http://brandshift.corante.com/ Brand Practice 2005-07-05T14:26:51-05:00 http://brandshift.corante.com/archives/2005/06/23/blowfly_adapting_open_source_to_the_beer_business.php I just had an interesting interview with Liam Mulhall, co-founder of Blowfly Beer in Sydney. He talks about how he launched his brewing business using open source principles he'd learned working at the Red Hat Linux consultancy. I've blogged fuller... 11642@http://brandshift.corante.com/ Brand Practice 2005-06-23T10:32:05-05:00 http://brandshift.corante.com/archives/2005/06/20/more_on_skype.php Johnnie's terrific post on Skype below inspired an entry over at my blog which a few of you suggested I post here... So, here you go. Skype is a brilliant example of the power of nurturing communities with a high-quality... 11641@http://brandshift.corante.com/ Brand Practice 2005-06-20T12:52:10-05:00 http://brandshift.corante.com/archives/2005/06/16/the_skype_brand.php I attended an interesting session at the Reboot 7 conference in Copenhagen at the weekend. Malthe Sigurdsson, from Skype, did a talk about how they built the brand, which he blogged here, with a pdf of his slides here and... 11640@http://brandshift.corante.com/ Brand Practice 2005-06-16T08:59:54-05:00 http://brandshift.corante.com/archives/2005/06/15/open_source_branding.php C/Net reports on Sun's launch of Open Solaris in which blogs feature prominently. This is the first time we've seen social networking technology integrated so fully into a launch. It's appropriate that an open source product would so actively use... 11639@http://brandshift.corante.com/ Brand Practice 2005-06-15T01:35:29-05:00