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<title>BrandShift</title>
<link>http://brandshift.corante.com/</link>
<description></description>
<dc:language>en-us</dc:language>
<dc:creator>kiwilark@gmail.com</dc:creator>
<dc:date>2005-12-27T14:43:49-05:00</dc:date>
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<title>They Say Things...</title>
<link>http://brandshift.corante.com/archives/2005/12/27/they_say_things.php</link>
<description>to make you laugh and cry... Wired covers hillarious tech exec remarks from 2006, including: &quot;Screw the nano.&quot; -- Motorola CEO Ed Zander &quot;I&apos;m going to f***ing bury that guy, I have done it before, and I will do it...</description>
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<dc:subject>Blink &amp;#8250;</dc:subject>
<dc:date>2005-12-27T14:43:49-05:00</dc:date>
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<item>
<title>Lafley On Marketing</title>
<link>http://brandshift.corante.com/archives/2005/12/24/lafley_on_marketing.php</link>
<description>Thursday&apos;s edition of the FT had some telling quotes from P&amp;G Chief, Lafley: &quot;Just as I believe the consumer has power in the purchase chain, I think the consumer has the power in the consumption and media and message chain....</description>
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<dc:subject>Blink &amp;#8250;</dc:subject>
<dc:date>2005-12-24T15:13:16-05:00</dc:date>
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<item>
<title>Rebuilding Trust</title>
<link>http://brandshift.corante.com/archives/2005/09/15/rebuilding_trust.php</link>
<description>EuroRSG just released their 11th Annual Survey of the Media with Columbia University Graduate School of Journalism: 51% of journalists use blogs regularly &amp;#150; with 28% of them relying on them for day&amp;#150;to-day reporting, despite only 1% believing they are...</description>
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<dc:subject>Blink &amp;#8250;</dc:subject>
<dc:date>2005-09-15T17:47:14-05:00</dc:date>
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<item>
<title>Don&apos;t Insult Us...</title>
<link>http://brandshift.corante.com/archives/2005/07/28/dont_insult_us.php</link>
<description><![CDATA[I've had many &quot;moments&quot; with analysts - all flavors in fact. These include &quot;moments&quot; where I've recommended companies stop funding certain industry analysts. But that is very different than Altera's moves covered in the NYT this morning. They are cutting...]]></description>
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<dc:subject>Blink &amp;#8250;</dc:subject>
<dc:date>2005-07-28T15:35:18-05:00</dc:date>
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<item>
<title>Brandshift...</title>
<link>http://brandshift.corante.com/archives/2005/07/21/brandshift.php</link>
<description>Samsung has executed a stunning brand campaign that has established it as a worldclass brand. Evidence of that came today in the latest Interbrand rankings. According to AdAge, there has been a historic reversal:(AdAge.com) -- In a reversal of fortunes...</description>
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<dc:subject>Blink &amp;#8250;</dc:subject>
<dc:date>2005-07-21T17:12:01-05:00</dc:date>
</item>
<item>
<title>Internet&apos;s Influence On Buying</title>
<link>http://brandshift.corante.com/archives/2005/07/11/internets_influence_on_buying.php</link>
<description>Doubleclick&apos;s third annual Touchpoints Survey reveals that the web is the most consistent factor in purchase influence across ten product categories, according to MediaBuyerPlanner....</description>
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<dc:subject>Blink &amp;#8250;</dc:subject>
<dc:date>2005-07-11T15:09:29-05:00</dc:date>
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<item>
<title>Worth A Read...</title>
<link>http://brandshift.corante.com/archives/2005/07/06/worth_a_read.php</link>
<description>Via John Battelle, Seth&apos;s thoughts...Our actions, expressed as Attention, establish networks that connect us, our family, our friends, our colleagues and our affinities. The net currently has a schizophrenic but unique way of remembering bits and pieces of these attention...</description>
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<dc:subject>Blink &amp;#8250;</dc:subject>
<dc:date>2005-07-06T11:45:11-05:00</dc:date>
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<item>
<title></title>
<link>http://brandshift.corante.com/archives/2005/05/12/.php</link>
<description>Nick Denton of Gawker Media made this interesting comment to NY Times writer Tom Zeller Jr.: &quot;There are too many people looking at blogs as being some magic bullet for every company&apos;s marketing problem, and they&apos;re not,&quot; he added. &quot;It&apos;s...</description>
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<dc:subject>Blink &amp;#8250;</dc:subject>
<dc:date>2005-05-12T16:06:59-05:00</dc:date>
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<item>
<title>The Reaction Economy</title>
<link>http://brandshift.corante.com/archives/2005/05/04/the_reaction_economy.php</link>
<description>Great post by Jon Strande at Business Evolutionist: What we&apos;re really in - and have always been in - is the Reaction Economy. Someone has an Experience. It produces an Emotion (positive or negative). They focus their Attention on it....</description>
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<dc:subject>Blink &amp;#8250;</dc:subject>
<dc:date>2005-05-04T16:21:48-05:00</dc:date>
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<item>
<title>Snapcast on Microsoft debate over anti-discrimination</title>
<link>http://brandshift.corante.com/archives/2005/04/24/snapcast_on_microsoft_debate_over_antidiscrimination.php</link>
<description>Rober Scoble wrote a very punchy blog post to Microsoft CEO Steve Ballmer, challenging the way the company backed off supporting some anti-discrimination legislation in Washington State. This struck me as a bit of a step change in corporate blogging...</description>
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<dc:subject>Blink &amp;#8250;</dc:subject>
<dc:date>2005-04-24T11:43:22-05:00</dc:date>
</item>
<item>
<title>What&apos;s The Most Popular Brand Online?</title>
<link>http://brandshift.corante.com/archives/2005/04/22/whats_the_most_popular_brand_online.php</link>
<description>BBC reports on the most prominent brands online according to Envisional: MOST PROMINENT BRANDS 1 - Microsoft 2 - Google 3 - Yahoo 4 - Sony 5 - HP MOST POPULAR BRANDS 1 - eBay 2 - HP 3 -...</description>
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<dc:subject>Blink &amp;#8250;</dc:subject>
<dc:date>2005-04-22T10:29:27-05:00</dc:date>
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<item>
<title>GM Speaks</title>
<link>http://brandshift.corante.com/archives/2005/04/18/gm_speaks.php</link>
<description>GM speaks to pulling ads from the LA TImes....</description>
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<dc:subject>Blink &amp;#8250;</dc:subject>
<dc:date>2005-04-18T11:37:52-05:00</dc:date>
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<item>
<title>When A Brand Doesn&apos;t Listen..</title>
<link>http://brandshift.corante.com/archives/2005/04/18/when_a_brand_doesnt_listen.php</link>
<description><![CDATA[It dies. At some point it just dies. Is Verizon next on the block? Reading comments by their CEO in the San Francisco Chronicle this weekend you can't help but think so. &quot;"Why in the world would you think your...]]></description>
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<dc:subject>Blink &amp;#8250;</dc:subject>
<dc:date>2005-04-18T11:31:30-05:00</dc:date>
</item>
<item>
<title>Branding On Blogs</title>
<link>http://brandshift.corante.com/archives/2005/04/12/branding_on_blogs.php</link>
<description><![CDATA[Microsoft has scored Volvo as a sponsor of MSN Spaces... like they really need the money... but I guess there is nothing like a little commercial validation.&quot;As the Web becomes more personal, what is the right way for the advertiser...]]></description>
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<dc:subject>Blink &amp;#8250;</dc:subject>
<dc:date>2005-04-12T19:22:54-05:00</dc:date>
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<item>
<title>Social Technology Webinar</title>
<link>http://brandshift.corante.com/archives/2005/03/28/social_technology_webinar.php</link>
<description>&quot;Brand Humanity: How Social Technologies are Changing the Way We Do Business&quot; kicks off this Thursday at noon CST....</description>
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<dc:subject>Blink &amp;#8250;</dc:subject>
<dc:date>2005-03-28T08:55:17-05:00</dc:date>
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