Johnnie Moore is a marketing consultant and facilitator based in London. As well as 20 years of marketing experience he's trained in psychotherapy, NLP and Improv. Find out more at his blog.
Andrew Lark's more than 18 years experience of all facets of marketing, branding, sales and communications spans technology, Internet, telecommunications and consumer sectors. There he has led award-winning programs and teams for brands such as Dell, Sony, SBC, IDSoftware, Nortel, Microsoft and Sun. He is a thought leader and innovator on the convergence of brands, communications and social networking technologies. Find out more at his blog.
Jennifer Rice is a strategist and evangelist for relationship-centric brands. She brings 15 years experience in brand strategy, customer insight and marketing communications, and has worked with companies such as Microsoft, Verizon, Alcatel and Corning. Her current passion is exploring how brands are being impacted by blogs and other social technologies. Her company blog is What's Your Brand Mantra?
John Winsor is the author of Beyond the Brand: Why Listening to the Right Customers is Essential to Winning in Business and the Founder/CEO of Radar Communications, a consumer-centric consultancy. You can find out more about him at Beyond the Brand.
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BrandShift explores key trends in branding such as customer
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help executives and brand managers evolve their brands to thrive in the new
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Just Released the 2008 Tribalization of Business study - an in-depth look at how 140+ organizations are managing and measuring online communities
Thank to Suw Charman for spotting an excellent article by Simon Caulkin in the Guardian: The language of management is devoid of meaning Here's sample, referring to Gate Gourmet, the airline catering firm with a less than wonderful reputation in industrial relations.
Gourmet, as in Gate, is a good example. I mean, I've had airline food that didn't actually taste awful. I've even had airline food that was OK. But gourmet? Come on
Trivial, perhaps. But it matters because the name is an affront to common sense and makes you query the company's good faith, grasp of reality, or both. The uncertainty deepens as you read the company's website's references to 'passion', 'world class' and (full house!) 'our most valuable resources - employees'. When you get to 'We communicate in an open way and promote inspiring teamwork; we treat our colleagues, customers and suppliers with respect and dignity; we pay market competitive salaries and offer adequate social security,' you know you're no longer in the universe inhabited by most people: you are deep in Tlön.
(Tlön being a parallel world in the literature of Jorge Luis Borges).
If you have time, please read the whole thing, it's wonderful.
Jennifer Rice
Andy Lark
Johnnie Moore
John Winsor
