Johnnie Moore is a marketing consultant and facilitator based in London. As well as 20 years of marketing experience he's trained in psychotherapy, NLP and Improv. Find out more at his blog.
Andrew Lark's more than 18 years experience of all facets of marketing, branding, sales and communications spans technology, Internet, telecommunications and consumer sectors. There he has led award-winning programs and teams for brands such as Dell, Sony, SBC, IDSoftware, Nortel, Microsoft and Sun. He is a thought leader and innovator on the convergence of brands, communications and social networking technologies. Find out more at his blog.
Jennifer Rice is a strategist and evangelist for relationship-centric brands. She brings 15 years experience in brand strategy, customer insight and marketing communications, and has worked with companies such as Microsoft, Verizon, Alcatel and Corning. Her current passion is exploring how brands are being impacted by blogs and other social technologies. Her company blog is What's Your Brand Mantra?
John Winsor is the author of Beyond the Brand: Why Listening to the Right Customers is Essential to Winning in Business and the Founder/CEO of Radar Communications, a consumer-centric consultancy. You can find out more about him at Beyond the Brand.
About this Insider
BrandShift explores key trends in branding such as customer
experiences, market conversations and social technologies. Our goal is to
help executives and brand managers evolve their brands to thrive in the new
customer-driven marketplace.
Just Released the 2008 Tribalization of Business study - an in-depth look at how 140+ organizations are managing and measuring online communities
One of the key features proponents of the GoogleNews brand have put forward is it's lack of bias. Machines do the work to assemble stories from media outlets that are, well, biased. It seems that GoogleNews might not be as clean as it seems.
A study by USC Annenberg School for Communication suggests that "Articles returned by Google News tend to be significantly more biased in one direction or the other than articles from Yahoo News." And that non-traditional news sources are a cause of that bias. Some background:
Google News, still in beta three and a half years after its launch, tracks the top stories on some 4,500 English-language news sites, updating its index roughly every 15 minutes. The ability to effectively search this huge collection of timely information has helped make Google News one of the Internet’s most popular news portals, drawing about 5.9 million visitors a month... Ranking news stories based on some measure of quality may be a step in the right direction, but to maintain its credibility, Google News needs transparency – both in its selection criteria and its list of sources.
Jennifer Rice
Andy Lark
Johnnie Moore
John Winsor
