About these Authors
Johnnie Moore is a marketing consultant and facilitator based in London. As well as 20 years of marketing experience he's trained in psychotherapy, NLP and Improv. Find out more at his blog.
Andrew Lark's more than 18 years experience of all facets of marketing, branding, sales and communications spans technology, Internet, telecommunications and consumer sectors. There he has led award-winning programs and teams for brands such as Dell, Sony, SBC, IDSoftware, Nortel, Microsoft and Sun. He is a thought leader and innovator on the convergence of brands, communications and social networking technologies. Find out more at his blog.
Jennifer Rice is a strategist and evangelist for relationship-centric brands. She brings 15 years experience in brand strategy, customer insight and marketing communications, and has worked with companies such as Microsoft, Verizon, Alcatel and Corning. Her current passion is exploring how brands are being impacted by blogs and other social technologies. Her company blog is What's Your Brand Mantra?
John Winsor is the author of Beyond the Brand: Why Listening to the Right Customers is Essential to Winning in Business and the Founder/CEO of Radar Communications, a consumer-centric consultancy. You can find out more about him at Beyond the Brand.
Jennifer Rice
Andy Lark
Johnnie Moore
John Winsor
1. jbr on April 18, 2005 03:00 PM writes...
if i was the king of the world, i would think, "hey, this is a market opportunity for me! thank you mr./ms customer for telling me this! i think i will get with my design team and find a way to have the cell phone switch networks once it gets out of cell phone range. say, like automatically picking up the Vonage signal and utilizing this via the cell phone."
but, that's just me.....
Permalink to Comment2. Deb on April 21, 2005 12:28 PM writes...
I'll challenge you on being able to boast to having the most appalling cell coverage! I posted a bit of a rant about one of Verizon's competitors because of the hoops I had to jump through just to get a phone that worked this past weekend. (Never mind coverage)
But my first experience with this company was a couple of years ago when I first moved here. At that time, the signal was absolutely terrible! Of course, one only discovers this after having signed a contract! Later, as I got around to reading the fine print, I found something interesting.
The fine print says they don't guarantee you'll get a signal anywhere. Forget basements and elevators! Apparently, one can go to a local store assuming that implies there is coverage in your area, get into a contract, and get nothing.
This CEO sounds like he not only doesn't care about their customers, but he's beyond fed up with them. But I suspect he's merely telling the truth about how many cell providers truly feel.
Of course, the golden opportunity to talk about working on coming up with better solutions to serve clients is there. But with the attitude displayed here, which I think has been going on for some time, that probably isn't going to happen any time soon.
(Side note: I finally did get a phone that worked and a better signal than I had before. But boy! Did I have to have a great deal of patience, go through a lot of hassle, and spend more time than I should have, just to get that!)
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