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Johnnie Moore is a marketing consultant and facilitator based in London. As well as 20 years of marketing experience he's trained in psychotherapy, NLP and Improv. Find out more at his blog.

Andrew Lark's more than 18 years experience of all facets of marketing, branding, sales and communications spans technology, Internet, telecommunications and consumer sectors. There he has led award-winning programs and teams for brands such as Dell, Sony, SBC, IDSoftware, Nortel, Microsoft and Sun. He is a thought leader and innovator on the convergence of brands, communications and social networking technologies. Find out more at his blog.

Jennifer Rice is a strategist and evangelist for relationship-centric brands. She brings 15 years experience in brand strategy, customer insight and marketing communications, and has worked with companies such as Microsoft, Verizon, Alcatel and Corning. Her current passion is exploring how brands are being impacted by blogs and other social technologies. Her company blog is What's Your Brand Mantra?

John Winsor is the author of Beyond the Brand: Why Listening to the Right Customers is Essential to Winning in Business and the Founder/CEO of Radar Communications, a consumer-centric consultancy. You can find out more about him at Beyond the Brand.

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April 09, 2005

That Transparency Thing Again...

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Posted by Andy Lark

This time with a twist... it seems another journo was being paid to do political reporting on the side has been busted and fired. But apparently Purcell disclosed his 'night job':

He said he disclosed the environmental state contract to the Herald and got clearance from the state ethics commission. His state contract pays $60 per hour, with a maximum of $10,000.

So what's the problem?

So what's the issue? If Purcell was reporting on the people or organizations paying him to also craft op-eds and assist in other writing then there clearly is a massive conflict of interest. A bit like an industry analyst being paid for consulting by a company and then writing suposedly independent reports on that company and the industry.

But if Purcell wasn't, what's the harm in taking a 'night job' - I think they call it freelance work. (I'm being facetious). Is the implication of much of the commentary on this that a journo can only do freelance work inside the profession - other reporting?

Where this is different - and Malkin gets at this albeit with an extreme parallel - is that this is in effect a Government subsidy. She says,  "government subsidies for conservative columnists are as odious as government subsidies for crucifix-defiling "artists". She's getting at the perception issue:

Do we really need another paid partisan hack to confirm what the liberal MSM already unfairly assumes of all conservatives in the media--that we're all on the payroll of the Republican Party and incapable of independent journalism?

Dan is pretty clear on his POV:

Two things here. First, the Herald's initial response was shameful. This guy should have been shown the door the second his government payoff became known.

Second, the conservative wing of the blogosphere has been all too silent to the poisoning of journalistic integrity represented by this example and others like it. (There are exceptions, I'm glad to say.)

This needs to stop if the media - the whole media - are to retain credibility. And the same standards need to be extended to the world of analysts. The same rule applies whether it is a corporate or government subsidy.

Media and analysts need to recognize that there is a difference between transparency and opacity. Behavior like this drives opacity, even when disclosing the details in advance with the intent of being transparent and ethical.

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