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April 07, 2005
I interviewed Matt Jacobson, VP of Quiksilver Entertainment for Spark. Matt's done a terrific job of connecting the Quiksilver brand to their customers in a unique way using media. More importantly, he has a wonderful take on the importance of balance and fluidity, hard things to find in today's world. Here's what Matt has to say:
"I was at Disney for four years and NewsCorp for almost thirteen years and then I went to Broadcom, so I worked in the semi-conductor space for a little bit and then I came to Quiksilver. One of the things thats been great for me one of the things thats really great about this company is that its all about balance. I think that corporate America is changing one company at a time and things that are important to people now are different than what was important to people fifteen to twenty years ago where before it was about power, prestige, money now people who are savvy and understand who they are as people are really much more into a kind of balance, the balance of lifestyle.
Its the balance between life and lifestyle or work and lifestyle I think thats what this company is really about. So I think Ive become a much more centered, more balanced person, because Ive been able to pursue something that I believe in. Its holistic approach to the way we do business. The era of bullies and assholes is over.
The way we go about doing business, by finding partners we like to work with, putting all of our wood behind a couple of arrows. The kind of fluidity that comes from how we pick and choose our partners our projects makes for a healthier company and a healthier person."
Can we all find more balance and fluidity by rethinking our relationships with our customers and team members, becoming healthier brands and people, in the process?
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