Johnnie Moore is a marketing consultant and facilitator based in London. As well as 20 years of marketing experience he's trained in psychotherapy, NLP and Improv. Find out more at his blog.
Andrew Lark's more than 18 years experience of all facets of marketing, branding, sales and communications spans technology, Internet, telecommunications and consumer sectors. There he has led award-winning programs and teams for brands such as Dell, Sony, SBC, IDSoftware, Nortel, Microsoft and Sun. He is a thought leader and innovator on the convergence of brands, communications and social networking technologies. Find out more at his blog.
Jennifer Rice is a strategist and evangelist for relationship-centric brands. She brings 15 years experience in brand strategy, customer insight and marketing communications, and has worked with companies such as Microsoft, Verizon, Alcatel and Corning. Her current passion is exploring how brands are being impacted by blogs and other social technologies. Her company blog is What's Your Brand Mantra?
John Winsor is the author of Beyond the Brand: Why Listening to the Right Customers is Essential to Winning in Business and the Founder/CEO of Radar Communications, a consumer-centric consultancy. You can find out more about him at Beyond the Brand.
About this Insider
BrandShift explores key trends in branding such as customer
experiences, market conversations and social technologies. Our goal is to
help executives and brand managers evolve their brands to thrive in the new
customer-driven marketplace.
Just Released the 2008 Tribalization of Business study - an in-depth look at how 140+ organizations are managing and measuring online communities
MIT Tech Review reports on Sun's blogging efforts saying that they are in "blog heaven". Aren't we all...
Suns Simon Phipps, whose job title is chief technology evangelist, says that researchers and developers can swap more ideas, build better software, and meet customers needs faster if they are active in online communities, where blogs play the dual role of soap- and suggestion-box. "In a world where you must speak with an authentic voice," says Phipps, "the obvious way is to let the people you most trustyour employeesspeak directly to the -people you most want to appeal toyour customers." According to Phipps and Schwartz, not only do Suns blogs show customers that the company is paying attention to their concerns, but they have also become a major channel for communicating with programmers outside the company who write crucial third-party applications that run on Suns hardware and operating systems.
Jennifer Rice
Andy Lark
Johnnie Moore
John Winsor
