About these Authors
Johnnie Moore is a marketing consultant and facilitator based in London. As well as 20 years of marketing experience he's trained in psychotherapy, NLP and Improv. Find out more at his blog.
Andrew Lark's more than 18 years experience of all facets of marketing, branding, sales and communications spans technology, Internet, telecommunications and consumer sectors. There he has led award-winning programs and teams for brands such as Dell, Sony, SBC, IDSoftware, Nortel, Microsoft and Sun. He is a thought leader and innovator on the convergence of brands, communications and social networking technologies. Find out more at his blog.
Jennifer Rice is a strategist and evangelist for relationship-centric brands. She brings 15 years experience in brand strategy, customer insight and marketing communications, and has worked with companies such as Microsoft, Verizon, Alcatel and Corning. Her current passion is exploring how brands are being impacted by blogs and other social technologies. Her company blog is What's Your Brand Mantra?
John Winsor is the author of Beyond the Brand: Why Listening to the Right Customers is Essential to Winning in Business and the Founder/CEO of Radar Communications, a consumer-centric consultancy. You can find out more about him at Beyond the Brand.
Jennifer Rice
Andy Lark
Johnnie Moore
John Winsor
1. Bruce DeBoer on March 16, 2005 05:44 PM writes...
I had similar thoughts today: see the Shut up and listen post at www.synthesiscreative.com/blog.php
Even before we had this level of customer feedback availabel to us, great advertising moved away from the "at" and toward the "with".
Whether referring to co-creative activities or not, the "with" implies an emotional connection between your customer and the brand. "With" is bottom up and "At" is top down.
Know what I mean?
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