About these Authors
Johnnie Moore is a marketing consultant and facilitator based in London. As well as 20 years of marketing experience he's trained in psychotherapy, NLP and Improv. Find out more at his blog.
Andrew Lark's more than 18 years experience of all facets of marketing, branding, sales and communications spans technology, Internet, telecommunications and consumer sectors. There he has led award-winning programs and teams for brands such as Dell, Sony, SBC, IDSoftware, Nortel, Microsoft and Sun. He is a thought leader and innovator on the convergence of brands, communications and social networking technologies. Find out more at his blog.
Jennifer Rice is a strategist and evangelist for relationship-centric brands. She brings 15 years experience in brand strategy, customer insight and marketing communications, and has worked with companies such as Microsoft, Verizon, Alcatel and Corning. Her current passion is exploring how brands are being impacted by blogs and other social technologies. Her company blog is What's Your Brand Mantra?
John Winsor is the author of Beyond the Brand: Why Listening to the Right Customers is Essential to Winning in Business and the Founder/CEO of Radar Communications, a consumer-centric consultancy. You can find out more about him at Beyond the Brand.
Jennifer Rice
Andy Lark
Johnnie Moore
John Winsor
1. jbr on March 11, 2005 01:54 PM writes...
with your 6 bullets, i think you have listed the top reasons why many companies don't blog. when you boil it all down, these companies think they have all the mechanisms in place and these mechansims provide them all of the information they need.
and, for them, they are "correct". why? because a company that says these 6 things is a company that is happy with status quo. they don't want/need extra voices in the mix. maybe, they stay in business, maybe, they don't. who knows if they notice? self absorption is such a bad trait in people and corporations.
by the way, if you add another bullet point, you would have the 7 deadly brand sins.....any takers for #7?
Permalink to Comment2. ozgur alaz on March 13, 2005 08:37 AM writes...
There is a story about Roberto Goizueta, legendary CEO of CocaCola, one day a friend of Goizutia asked him that whether he could sleep peaceful at night while he is at very aggressive environment. Goizueta replied him that, "Yes, i sleep like a baby" His friend was amazed. And Goizueta continued that"ThenI wake up and cry everyhour"
We should pay attention to realize comfort trap. And sleep like a baby :)
Permalink to Comment3. Jake on March 14, 2005 11:34 AM writes...
Very good points. I like your bullets, and agree with all of them. From my standpoint, one more is missing:
- If we open ourselves up to the outside world, our competitors will use that information against us...and it will be a disaster.
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