Johnnie Moore is a marketing consultant and facilitator based in London. As well as 20 years of marketing experience he's trained in psychotherapy, NLP and Improv. Find out more at his blog.
Andrew Lark's more than 18 years experience of all facets of marketing, branding, sales and communications spans technology, Internet, telecommunications and consumer sectors. There he has led award-winning programs and teams for brands such as Dell, Sony, SBC, IDSoftware, Nortel, Microsoft and Sun. He is a thought leader and innovator on the convergence of brands, communications and social networking technologies. Find out more at his blog.
Jennifer Rice is a strategist and evangelist for relationship-centric brands. She brings 15 years experience in brand strategy, customer insight and marketing communications, and has worked with companies such as Microsoft, Verizon, Alcatel and Corning. Her current passion is exploring how brands are being impacted by blogs and other social technologies. Her company blog is What's Your Brand Mantra?
John Winsor is the author of Beyond the Brand: Why Listening to the Right Customers is Essential to Winning in Business and the Founder/CEO of Radar Communications, a consumer-centric consultancy. You can find out more about him at Beyond the Brand.
About this Insider
BrandShift explores key trends in branding such as customer
experiences, market conversations and social technologies. Our goal is to
help executives and brand managers evolve their brands to thrive in the new
customer-driven marketplace.
Just Released the 2008 Tribalization of Business study - an in-depth look at how 140+ organizations are managing and measuring online communities
We've been chatting about co-creation in previous posts (here, here , here and here). In my mind, good co-creation is about facilitating self-expression. I wrote in this comment:
Today's recipe for success appears to be: To serve as a facilitator for people to do, say or experience what they want. Because the underlying dissatisfaction in society today is having too much shoved down our throats. Witness the revolution of the masses. We want control.
So I really enjoyed reading today's Cool News in Reveries. The lead story's all about customers co-creating their radio-listening experience.
At Mercora.com, for instance, consumers "can create playlists of their favorite music, and with a few clicks of the mouse, 'broadcast' them over the internet to fellow users."...
The appeal to listeners is pretty clear: "When you've got only 30 slots on a radio dial, you're going to be programming to a lower common denominator," says Raghav Gupta, coo of Live365.com, another P2P radio station. "This opens the world to much more variety and diversity." P2P radio fans also "like the sense of community that comes with listening to playlists compiled by other listeners. Some say it reminds them of rifling through a friend's CD collection." At Mercora, consumers even have the option of joining a chat among fellow listeners as they enjoy the "broadcast."
Tom Mara of KEXP, a Seattle radio station, thinks traditional radio should pay attention here: "It's no longer a case of a person in a booth broadcasting to people anonymously ... Now we need to figure out new modes of interaction -- not only between the listener and the station, but between listeners."
What a beatiful example of co-creation and customer communities.
Amazon's listmania is another fashinating example, i think. You can create your own top25 list, and share them. If u are a leader on a subject, you reach power to influence people.
Have you read and studied "social capital?" Read "Better Together" by Robert Putnam. Principles we can use for co-creation... restoring American communities = ecology checks and co-creation in the private sector. People are consumers. Emotions = motivation. Motivation = profits. Communities = connections. Connections = loyalty. Loyalty = Enthusaism. Every parent and employer should get up every day knowing her job is to entice enthusiasm out of her children ... co-creation.
Jennifer Rice
Andy Lark
Johnnie Moore
John Winsor
1. PXLated on February 17, 2005 04:01 PM writes...
Cool!
Permalink to Comment2. ozgur on February 18, 2005 04:12 PM writes...
Amazon's listmania is another fashinating example, i think. You can create your own top25 list, and share them. If u are a leader on a subject, you reach power to influence people.
Permalink to Comment3. Wendy on February 19, 2005 01:48 PM writes...
Have you read and studied "social capital?" Read "Better Together" by Robert Putnam. Principles we can use for co-creation... restoring American communities = ecology checks and co-creation in the private sector. People are consumers. Emotions = motivation. Motivation = profits. Communities = connections. Connections = loyalty. Loyalty = Enthusaism. Every parent and employer should get up every day knowing her job is to entice enthusiasm out of her children ... co-creation.
Permalink to Comment4. john winsor on February 20, 2005 05:19 PM writes...
Wendy, That sounds like a good book. I'll check it out. Thanks for sharing.
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